NGDigital works in 2 ways,
- PPC or pay-per-click: It is paid search advertising, for instance, Google Adwords or Bing Ads. PPC is a way to increase search traffic to a business online. It is the most used model of payment for media on the web, and it may be used in almost all digital marketing strategies. As the name suggests, you buy clicks on your ad, generally, through a bid in a keyword auction;
- CPM or Cost-per-Mile: It is more advantageous when you are working with a short tail keyword. Usually, the PPC model is a way to pay just for what is used.