As it is technically defined “Digital Marketing is the promotion of brands to connect with potential customers using the internet and other forms of Digital Communication which includes not only email, social media, and web-based advertising but also text and multimedia messages as marketing channels”. Brand’s digital marketing strategy may use multiple platforms or focus all of its efforts on one platform.
NGDigital is specialized in creating content that people are actively searching for as well as making sure that the content and the platform where it’s sitting, is optimized from a technical point of view as well. The goal of SEO is to get any business to rank higher in Google search results, eventually increasing search engine traffic to the business’s website. We have skills and knowledge thus by using content indexing, good linking structure and keywords targeting expertise we provide the best SEO solutions. According to the Search Engine Journal, 91.5% of the web traffic is shared by sites listed on Google’s first page. The first Google organic search, itself, gathers 32.5% of the traffic.
NGDigital offers your audience answers to its questions by publishing useful content. We make it done by blogs, social media, emails, or other channels. There are even specific formats for mobile devices, like apps and push notifications. The objectives may be achieved through different types of content too, like blog posts, ebooks, infographics, videos, quizzes, templates, datasheets, and so on. Content marketing involves creating and distributing content—text, pictures, multimedia— that adds value for your audience, instead of just broadcasting an advertising message. Our great storytelling skills help us make better and effective content every day.
NGDigital works in 2 ways,
- PPC or pay-per-click: It is paid search advertising, for instance, Google Adwords or Bing Ads. PPC is a way to increase search traffic to a business online. It is the most used model of payment for media on the web, and it may be used in almost all digital marketing strategies. As the name suggests, you buy clicks on your ad, generally, through a bid in a keyword auction;
- CPM or Cost-per-Mile: It is more advantageous when you are working with a short tail keyword. Usually, the PPC model is a way to pay just for what is used.
Unlike many others, NGDigital strongly believes that Email Marketing is not dead, just check the number of emails you are getting everyday. It is a way to keep your subscribers updated with useful and relevant content. Promoting products and services is also an effective strategy. In an Inbound Marketing strategy, email is an important part of success. We can help you automate the process and you will be able to lead your customer through the marketing funnel. Especially e-commerce sites and retail brands are seeing a lot of success with pushing seasonal promotions and discounts, also you can use email newsletters to ‘nurture’ your prospects by giving them a lot of value beyond just pushing your products and services. NGDigital is skilled enough to create personalized emails, create a sense of urgency and also let users set their preferences.
Instant Message Marketing:
NGDigital goes besides WhatsApp, and uses almost all social media platforms that use their direct messages, and it is a fantastic opportunity for marketing strategies. We help your clients when they need support, so that they can get in touch with these channels to obtain a quick answer, which is very positive to your brand and the relationship between it and your customers. Statista reveals that in 2019 more than 1.6 billion people were using WhatsApp, which shows the power and reach of this specific channel. We also help you create your own bot if you need.
NGDigital loves digital influencers and thus affiliate marketing is more than a business for us. We help them create their own relevant and original content and mention or commend their service/product using a link. An e-commerce merchant wanting to reach a wider base of internet users and shoppers should definitely go for affiliate marketing with NGDigital.
NGDigital helps you get endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.
Google research shows that 27% of the global population use voice search on mobile. NGDigital helps their clients by creating an app, adopting instant messenger marketing, offering products or services by geolocalization, exploring SMS potential, and offering mobile suitable content.
According to the blog “Think With Google”, there are 2 billion people per month looking for something on YouTube.80% of people use, alternately, search engines and video, and use it to learn more about products and to see how others have used it and 55% of consumers do it before buying. On the other hand, Podcasts are an authentic phenomenon and are taking the audience of radio, especially, when people are in transit or doing something mechanical like cleaning the house, traveling or working out.