According to the blog “Think With Google”, there are 2 billion people per month looking for something on YouTube.80% of people use, alternately, search engines and video, and use it to learn more about products and to see how others have used it and 55% of consumers do it before buying. On the other hand, Podcasts are an authentic phenomenon and are taking the audience of radio, especially, when people are in transit or doing something mechanical like cleaning the house, traveling or working out.